S3 | The businesswoman behind the biggest blog in Sweden

September 26, 2017

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Isabella Löwengrip started blogging when she was just 14 and quickly became one of the biggest influencers in the Nordics. Her blog reaches 1.3 million readers a week and she runs several successful beauty, fashion and finance companies, alongside raising two young children. But she’s also struggled with a very public divorce, intense media and online criticism and making close friends.

In this episode Isabella answers questions including:

  • How do you plan what to put on your blog?
  • How do you handle online haters?
  • What kind of manager are you?
  • How do you cope when things go wrong, such as getting divorced?
  • How do you manage friendships?
  • What advice would you give to your 14-year-old self?
  • What have you learnt from business ventures that didn’t work out?

Our favourite quote from Isabella:

“If you have the gut feeling and the passion, I think it’s always ok to try [something] and not be afraid of what people are thinking about it

About The Stockholmer

This podcast was created and presented by Maddy Savage with production support from Benoit Derrier. Additional research for this episode was done by Elin Jönsson. Our theme music is written and performed by Simian Ghost and used with the band’s permission. Richard Stevens designed our logo. Isabella has given us permission to use her photo on our website and social media.

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