Food and drink,

S3 | The sales manager stirring up Sweden’s curry scene

November 28, 2017

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Anju Khanna’s parents brought curry to Sweden in the 1960s. Now she’s reshaping the country’s Indian food scene for the next generation. After enjoying a successful corporate sales career in London and New York, she’s gone back to her roots and teamed up with her sister to launch Systrarna Khanna, selling the family’s special spice blends in delicatessens in Stockholm and beyond.

In this episode Anju answers questions including:

  • How did your parents introduce curry to Sweden?
  • Why did you decide to set up your own spice company?
  • How easy is it for beginners to make curry?
  • What are your long-term business dreams?
  • What’s the been best thing about starting this business?

Our favourite quote from Anju:

Our whole idea is to change people’s mindsets about how hard it is to cook Indian food. It doesn’t have to be hard.”

About The Stockholmer

This podcast was created and presented by Maddy Savage with production support from Benoit Derrier. Our theme music is written and performed by Simian Ghost and used with the band’s permission. Richard Stevens designed our logo.

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