Food and drink,

S3 | The serial cofounder rescuing Sweden’s leftover food

December 12, 2017

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Elsa Bernadotte is on a mission to rescue leftover meals as the cofounder and Chief Operating Officer at one of Sweden’s fastest growing food apps, Karma. The sustainability-focussed company was listed among the hottest Stockholm startups by Wired magazine earlier this year. It’s attracted more than a million dollars in investment and has a growing international team. Aged 29, Elsa’s already made one successful business exit, selling her first venture – a frozen snack startup called Popfruits, and she enjoys sharing her journey and her career tips with others.

In this episode Elsa answers questions including:

  • You started your career at Chanel, what made you move into startups?
  • How did your first startup Popfruits get going and get sold so quickly?
  • How does Karma work?
  • Karma wasn’t originally a sustainability app – what changed?
  • Most interviews with you mention you’re related to the Swedish royal family. How do you feel about that?
  • How did entrepreneurship play a role in your family life?
  • What are your top tips for starting a business?

Our favourite quote from Elsa:

“I’m very passionate and I’m more-or-less obsessed with my company. That’s a curse, but that’s also one of my strengths as well and I’ve never felt more alive than I do, doing what I do right now.”

About The Stockholmer

This podcast was created and presented by Maddy Savage with production support from Benoit Derrier. Our theme music is written and performed by Simian Ghost and used with the band’s permission. Richard Stevens designed our logo.

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